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Personalised Research Surveys 

 Completing on-line surveys are an easy way to earn a bit of extra money. Businesses are listening and valuing your thoughts and opinions on their products or services more than ever. Customer opinion is vital to brands, if there is something that you as a customer don’t like then there’s a good chance that others will feel the same way. It might be something really obvious to you but something that a business had never previously thought of and without customer feedback and suggestions brands risk alienating their customers and ultimately losing them. Once businesses have an insight into consumer’s thoughts, they can quickly respond to customer feedback and make changes suggested to improve their product or services. This two-way conversation is vital for building relationships and maintaining brand loyalty, and is becoming more important as market places become overcrowded with companies competing for customers. Partaking in surveys are a chance for you to get your opinion and voice heard. Previous surveys I have filled in online have been long and to be honest pretty boring (with not much reward at the end of it) and after lots of questions I began to lose interest which meant I didn’t give the questions my full attention or answered them honestly. I did, however, decide to give it another go when a couple of new companies came to my attention that ‘promised to be different’. After trying them for a number of weeks there was one that stood out; a company called SurveyBods. SurveyBods are a market research company who send you personalised surveys. Rather than filling in endless questions about products that don’t interest you or aren’t relevant to you, you first answer questions about your interests online and create a unique profile. Surveys are then sent to you based on your profile information, meaning that you receive surveys more relevant to you and your stated interests. Best of all, the maximum length of a survey is 20 minutes – perfect if you’ve got an attention span as bad as mine. I found that they were great to do together with my daughter (they often want to know children’s opinions and the surveys are designed to reflect this), it was a fun rainy afternoon activity and the fact that we earned some money for completing the survey was a fab incentive. I have decided to save all the money each time I do a survey for a fun family treat, maybe a day out somewhere. You get paid for every survey and I found it really satisfying the first time I completed one knowing that my opinion will make a difference. In this economic climate it is a simple way to earn some more money and genuinely influence brands. As a panel member you also get entered into a monthly draw for the chance to win big prizes. It’s not going to be for everyone and it’s not going to earn you a fortune but I do think it is worth signing up to in order to earn some extra cash to treat the kids or yourself.